The Revolutionaries with Charli XCX
To mark the milestone of reaching 50 million customers, Revolut wanted to go big - so we delivered a full 360 campaign that built hype, drove sign-ups, and ended with the ultimate party... headlined by the world’s biggest brat: Charli XCX.
“The Revolutionaries” was a two-day takeover of London’s Outernet, in the heart of Tottenham Court Road. The event spotlighted Revolut’s core categories - sport, tech, music, gaming, art, travel, and innovation - bringing together major names including Steven Bartlett, TenZ and Charli XCX to host experiences, talks, and performances.
The campaign was a success - a full-scale brand experience that turned customers into fans, and fans into sign-ups. We created:
High-impact OOH and Paid Digital that teased the event and invited people to unlock tickets by signing up to Revolut.
A full-scale influencer campaign pre-, during and post-event.
Live-streamed performances shared with Revolut’s 50 million-strong global audience
Over 400 assets.
