Behind The Trend with TikTok UK
To celebrate some of TikTok’s biggest cultural moments, we created “Behind the Trend” - a YouTube and TikTok series that took a closer look at three of the platform’s most iconic trends, and the creators who made them happen.
Each episode featured interviews, reactions, and behind-the-scenes stories, offering an inside look at the trends, how they came about, and their feelings behind them.
Guests included none other than Louis Theroux and Amelia Dimz of Chicken Shop Date fame
Note: This series was a personal career highlight for me as it resulted in my interviewing Louis Theroux. SCREAM.
In total, we produced:
Three full-length episodes.
Cutdowns and teasers for TikTok and Instagram.
Playful edits that unpacked each trend in a fresh, creator-first way.
The result? A celebratory, creator-led content series that felt socially native and gave fans a closer look at the faces (and sounds) behind their FYP.
