Eurovision’s #1 Stan.

As official sponsor of Eurovision 2023, TikTok wanted a social campaign that captured the chaotic, colourful, meme-worthy energy of the the contest and gave fans a backstage pass to all of it. We leaned into Gen Z fan culture, adopting the tone, humour, and obsessive energy of real stans to cover every glitter-soaked moment… think superfans with production access.

Over seven days, we concepted, filmed, edited, transcreated, and posted over 130 pieces of content across TikTok’s EU5 markets, the Nordics, and Australia. From red carpet interviews and TikTok-first challenges, to backstage highlights and reactive trend-led content, we made sure every moment was covered - and that every fan felt like a VIP.