Eurovision’s #1 Stan with TikTok UK

As official sponsor of Eurovision 2023, TikTok wanted a social campaign that captured the chaotic, colourful, meme-worthy energy of the the contest and gave fans a backstage pass to all of it. We leaned into Gen Z fan culture with a social campaign that adopted the tone, humour, and obsessive energy of real stans to cover every moment.

Over seven days, we concepted, interviewed, filmed, edited, trans-created, and posted over 130 pieces of content across TikTok’s EU5 markets, the Nordics, and Australia. From red carpet interviews and TikTok-first challenges, to backstage highlights and reactive trend-led content, we made sure every moment was covered - and that every fan felt like a VIP.