Copy

As well as being a conceptual creative, I have over fourteen years’ experience writing for some of the biggest brands around - from short, thumb-stopping social captions to long-form editorial pieces and tone of voice development.

I’m also the co-author of Sonnet to Murder, my debut novel, which is currently being queried.

So - whether you need a big idea, a sharper line or a whole lot of words, I’d love to hear from you.

MAKE Brand Playbook

Collaborated with Strategy Director Selicia Richards-Turney to define how startup bank MAKE sounds and communicates, developing their lead line and tone of voice guidelines.

Type
Tone of Voice development

Client
MAKE

  • "I was introduced to Emma through one of the best copywriters I know, who said that Emma was the best copywriter and creative they'd ever worked with. Say no more - I hired her to lead the brand voice for fintech brand MAKE, where she brought the strategy to life through clear, compelling, ownable messaging with real speed and care. She was one of the best hires I've made and an absolute pleasure to work with."

    Selicia Richards-Turney | Strategy Director at Chill Create | Co-founder of Power Circles

  • "It was one of my favourite career highlights, running the @TinyFootballCar account with Emma!"

    Rhidian Taylor | Brand Marketing Lead at Škoda UK | Previously Volkswagen UK

Zalando Brand Playbook

While working at Vayner Media, I helped define how online fashion outlet Zalando shows up in social.

Type
Creative and copy guidelines

Client
Zalando

Brunswick East Publication

Wrote a featured article for Journal 3: The JOY Issue, an independent publication by Creative Adventur.es exploring joy across creative industries through interviews with leading founders and cultural figures.

Type
Long-form copy

Client
Creative Adventur.es

Saint Agur vs Burger King (Award-Winner)

For the 2020 Chip Shop Awards, I created a parody of Burger King’s “Mouldy Whopper” campaign, satirising the original concept with Saint Agur and winning a Chip.

Type
High impact campaign copy

Client
Chip Shop Awards

  • Revolut - OOH

  • Volkswagen - OOH

  • Ramsbury - OOH (Pitch)

  • Medala - Brand Messaging

  • The Period Pass - Long-form

  • TikTok UK - Reactive Social

  • Zalando - Reactive Social

  • Industry Think Pieces