Behind The Trend with TikTok UK
To celebrate some of TikTok’s biggest cultural moments, we created “Behind the Trend” - a YouTube and TikTok series that took a closer look at platform’s most iconic trends, and the creators who made them happen.. Across each episode, we got the stories behind the sounds, memes and moments that took over the internet, with interviews, reactions and behind-the-scenes fun.
Note: This was a huge career highlight for me, as I got to interview Louis Theroux!
In total, we produced:
Three full-length episodes for YouTube.
Multiple playful edit cutdowns and teasers for TikTok and Instagram.
The result? A celebratory, creator-led and socially native content series that gave fans a closer look at the faces (and sounds) behind their FYP.
