Copywriter

I have over ten years’ of experience writing for some of the biggest brands in the industry, alongside developing my own novel, Sonnet to Murder, which is currently being queried.

MAKE Brand Playbook

Collaborated with Strategy Director Selicia Richards-Turney to define how startup bank MAKE sounds and communicates, developing their lead line and tone of voice guidelines.

Client
MAKE

  • "I was introduced to Emma through one of the best copywriters I know, who said, frankly, that she was the best copywriter and creative they'd ever worked with. I said, “say no more,” and hired her to lead the brand voice for fintech brand MAKE, where she brought the strategy to life through clear, compelling, ownable messaging with real speed and care. She understood the vision completely, needed very little direction, and delivered brilliantly. She was one of the best hires I've made and an absolute pleasure to work with. I wouldn't hesitate to work with her again."

    Selicia Richards-Turney | Strategy Director at Chill Create | Co-founder of Power Circles

  • "It was one of my favourite career highlights, running the @TinyFootballCar account with Emma!"

    Rhidian Taylor | Brand Marketing Lead at Škoda UK | Previously Volkswagen UK

Brunswick East Publication

Wrote a featured article for Journal 3: The JOY Issue, an independent publication by Creative Adventur.es exploring joy across creative industries through interviews with leading founders and cultural figures.

Client
Creative Adventur.es

Saint Agur vs Burger King (Award-Winner)

For the 2020 Chip Shop Awards, I created a parody of Burger King’s “Mouldy Whopper” campaign, satirising the original concept with Saint Agur and winning a Chip.

Client
Chip Shop Awards

What I can do

Tone of voice playbooks

Helping brands define a clear, ownable tone of voice that guides how they communicate across every channel.

Thumb-stopping social copy

Social-first copy built to catch eyes, tap into culture, and perform across platforms.

Engaging long-form pieces

Long-form content people actually read - structured, engaging, and tailored to your audience.

High-impact campaign copy

OOH, product and campaign copy designed to grab attention fast and land the message clearly.

  • Charli XCX x Revolut OOH

  • Volkswagen Pandemic Messaging

  • Ramsbury OOH Pitch

  • Medala Brand Messaging

  • The Period Pass (Award-Winner)